1. Your choices
We use strictly necessary technologies to operate the website. Analytics and marketing technologies are optional and are not loaded until you allow the relevant category through our consent controls.
2. Categories we use
| Category | Purpose | Default |
|---|---|---|
| Necessary | Core site operation, security, language/theme preferences and storing your consent choice. | On |
| Analytics | Google Analytics and Microsoft Clarity for aggregate traffic, engagement and user-experience analysis. | Off until allowed |
| Marketing | LinkedIn Insight for campaign measurement and advertising audiences. | Off until allowed |
3. Providers
Google Analytics
Used to understand acquisition, page engagement and conversion events. Our custom event layer is designed not to send names, email addresses, phone numbers, form contents or typed AI questions.
Microsoft Clarity
Used to understand website behaviour through features such as session recordings and heatmaps. Clarity loads only when analytics is allowed.
LinkedIn Insight
Used to measure LinkedIn advertising performance and, where enabled, support website audiences and retargeting. LinkedIn Insight loads only when marketing is allowed.
4. Withdrawing or changing consent
You can reopen the preference centre at any time using “Cookie settings” in the footer. Withdrawing consent stops us from loading the relevant optional technologies on subsequent page loads. Technologies already stored on your device may also be removable through your browser settings.
5. Changes
We may update this policy when our website technologies or providers change. We recommend reviewing it periodically.